For all hair types. Rich lather. With cherry blossom extract and vitamin E. Long lasting fragrance. Wild Cherry Blossom Softening Shampoo: Experience a floral escape as you are transported to your favorite garden. Enjoy the captivating scent of cherry blossom accord, peony and lucious black currant as gentle cleansers bring out the natural beauty of your hair. America's no.1 family haircare brand. Fragrance as beautiful as bath & body works.